Distribution is the engine that drives the business of publishing . In traditional publishing - in the old days - distribution was completely different from what has become the Internet boom . The traditional distribution publication emerged from the Great Depression in the 1930s in the United States. 's Model was to produce many thousands - or hundreds of thousands - of copies of a single book and then store them in a warehouse. From there , copies were sent to small bookstores and libraries across the country. This complex network is still largely in place in 2009 , however , is being challenged by a new model.
This new distribution model involves printing on demand , where copies of a book are only printed when an order is placed , and printed from a digital file. EBook versions of a book can become a viable part of the market . " Storm Over Morocco " ( ISBN 978-1935444251 ) , Frank Romano, is a case study in the new distribution. That book has been marketed in accordance with the marketing plan based on the new distribution. Many readings are organized in Barnes & Noble stores in the first year of the publication of the book and they were successful. For each reading, B & N bought 20 to 50 books , although sometimes the leftover copies were quickly returned to the publisher at a loss. ( Note that the loss of income with POD publishing is a minor, a matter of cents of a dollar, . Returned And then the book can be used to obtain reviews - Returns or resold , in general , publishing POD are nominal , which is in sharp contrast to the traditional business models of publication. ) with approximately 25 readings, which could amount to a maximum of 1,250 copies sold. In the world of POD publishing, where profit per copy sold is high compared to the traditional publishing model , which amounted to a significant gain . Sales through distributor , Ingram, individual libraries, or sales to customers such as Amazon.com , were low, but steady , and generally increasing. There are other methods of distribution, such as Kindle ebooks or direct sales to customers, and libraries. But at first, large bookstores were the key.
The following year, Dr. Romano gave another world tour , but now B & N had issued a new policy prohibiting storing or selling POD books . The author relied on the contacts he had made in the first tour with independent bookstores and had a measure of success. With the help of a hired publicist , he was able to ensure both the media on the second tour. This media such as radio and television interviews , was then located on the website of the author and the publisher and is used in Web marketing efforts . Over time, a network started building the book of the author, which in turn drove increased sales of the book.
The following year , the present , the author took another tour around the world . This time Borders had opened the door to the POD books, while B & N remained closed . However, there were problems with shipping Ingram Borders books stores ordered on time, apparently due to the longer time to ship to west coast time. The author leaned back in touch with independent bookstores to give readings. And he became more media , more variety , and largely meets internet marketing . For example , the author appeared on a TV channel on the web seen by college-age students is recorded and used for marketing. This is a summary of the events in the second tour Frank 26 May to 26 June, Borders participated in 9 events in London and E. Costa . Then he went to the W. coast of 7 events Borders, June 27 to July 19.
By building a network of media in the network, along with the POD , Storm over Morocco tech is able to reach a self-balancing in terms of sales . The book makes its own marketing and their customers through the marketing. And marketing that increases over time , as with the Web , an article or a story or a piece of media is linked to a greater number of places on the Web . A simple, well placed ad can greatly increase the network and therefore increase sales in general , which makes the ad much worth the cost. There is no time limit for this type of marketing , the scope of the work to its customers only increases with time as your network grows . And there is always the possibility that greater exposure - and the book is one of quality - much larger media seek the author for an interview. The Internet marketing opportunities are endless for an author - everything from YouTube to BlogTalkRadio discussions publishing videos on Blog Star, or just a blog about the book.
Publishers are still fighting the old distribution system. Traditional publishers still control most of the book market - and most of its capital. Unfortunately for them , however , takes a long time - as I have shown - to properly put a book on the Web. Therefore, the old houses soon wither and die and new publishers will take the market share of the old houses and apply it regularly with the business model of New Publishing. When this change occurs is unknown , but probably seems very close now .
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